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your ad when it is displayed on a page of Google search results. If your ad features 100 times when people enter Luka Modric Croatia Jersey , for example, ?inspirational quote? as a Google search term and two of them actually click on your ad the CTR would be 2%. Improving the CTR is important to maximising your sales potential.

This is a very detailed process where specific changes, for example trying out different ad formats or even using capital letters in certain areas of your ad, can make a real difference to your CTR. Perry Marshall is an accomplished expert on using Google Adwords and I have Lovre Kalinic Croatia Jersey , personally, learnt a great deal from his ebook.

Lesson No 6. Work hard at fine-tuning your Google Adwords campaigns to maximise their CTR and, if your website and your product are attractive, your revenue will gradually increase

And so to the last lesson that I have learnt. Going back to where I started Ivan Vargic Croatia Jersey , I have realised that making money on the internet is not, as I told my wife, ?the pot of gold at the end of the rainbow?. However, I do believe that there is serious money to be made by people like me who are prepared to work hard at ensuring the three essential elements are in place Ivan Strinic Croatia Jersey , namely:
A product that people are looking for and are prepared to buyA website that is effective in selling that productA sales campaign that directs people towards your website
Personally, over the last twelve months, I have struggled on all three counts, and have thus paid the price. However Ivan Rakitic Croatia Jersey , I have learnt my lessons and am confident that I will now begin to reap at least some of the riches that definitely are out there on the World Wide Web.

I have been told that my experiences are not unusual. Surprise, surprise: contrary to what some internet experts tell us, very few people strike gold immediately. It takes time and a lot of hard work and determination. It does not surprise me, therefore Ivan Perisic Croatia Jersey , that many people who embark on the journey as I did, fell at the early hurdles. My final lesson, and piece of advice, is therefore to ensure that your internet strategy is sound and then work hard at making it successful.

Lesson No 8. Don?t give up ? make it work.

Here are the links for the two products that I am happy to recommend. To see the website I made to promote XSitePro Gordon Schildenfeld Croatia Jersey , please go to www.diy-websitedesign.org. To check out what Perry Marshall can teach you, please see http:perrymarshallcmd.php?pg=305720 .

Being a professional speaker, should you wish me to deliver a presentation developing the content of this article to your colleagues or company, please contact me on alan@leadershiptalks

Copyright Alan Cutler 2005

This article is written by Alan Cutler. Permission is granted to copy and use it for any purpose as long as it is not amended in any way.

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Starting an Online Business from Scratch ECommerce Articles | October 19, 2005
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