At the core of the technology, hands-free isn’t about simply a slip-Nike Air Max 90 Femme on www.alankerrleisure.co.uk design. “When the shoes are on, they are on and they feel like a fully laced shoe,” Deere says. The technology is simple, yet complex enough to form to a human foot. The brand’s titanium arc technology, for example, uses Nike Air Max 97 Womens aerospace grade titanium built into the heel of a shoe. www.annieemmerson.co.uk When a wearer steps onto the preloaded back of the shoe, the retractable heel fits comfortably around the heel. As the foot moves forward into the shoe, the retractable heel comes up and around the heel. After launching Kizik in 2017 other footwear brands took notice of FAST and Nike Air Vapormax Womens by 2018 Nike was Nike Air Max 720 Womens interested. HandsFree then introduced Nike to not just one FAST method, but the entire suite of opportunities. “We were excited to introduce Nike to our portfolio and we were excited to work together,” Deere says.
Nike already had its own line of FlyEase footwear that Nike Air Max 90 Mujer RosaNike Internationalist Femme featured easy entry, but the new agreement with HandsFree Labs gives Nike the “potential to broaden and enhance” its effort to create greater access to sports for all athletes by removing barriers to play, says Tom Clarke, Nike Nike Internationalist Femme president of innovation. “Our partnership with Adidas Superstar Femme HandsFree Labs Adidas ZX 750 Womens builds on Nike’s leadership in using innovative technology to meet consumer needs,” he says. Since its debut, FlyEase has found its way into more than 20 footwear styles across Nike and Jordan Brand basketball, running, sportswear and football cleats. They’ve been Nike Air Max 95 Femmeworn on the www.harmonieverquin.fr WNBA court by Elena Delle Donne and NFL field by Seattle Seahawks linebacker Shaquem Griffin.
Nike now has the rights to do whatever they want with HandsFree Labs technology and use it in future FlyEase products, which is exactly what Deere says his company wants. “We Nike Air Max 95 Femme know Nike Nike Air Max 90 Donne has the reach and the innovative genius to put hands-free shoes on people all over the planet,” he says. So, while Nike has access to an entire portfolio of technologies and free reign to do as they wish with the product, Deere says he expects to see license agreements Adidas Superstar Femme with other companies Nike Air Vapormax Femme really explode over the next few years. “We think kids will be wearing hands-free shoes from the beginning of their lives and never lace their shoes again,” he says. “It’s happening quickly.”