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Microsoft Corp on Wednesday announced a strategic cooperation agreement with several Chinese Internet companies to popularize its next-generation operating system with hundreds of millions of Windows users in the market.


Microsoft is working with the country's leading security firm Qihoo 360 Technology and Internet giant Tencent Holdings Paul Konerko FlexBase Jersey , enabling individuals who use antivirus software products provided by the two Chinese partners to upgrade their computers to Windows 10, the next release of Windows, this summer, according to a press release Microsoft e-mailed to the Global Times on Wednesday. The computers would need to have Windows 7 or newer operating systems.


Lenovo Group, the world's largest PC maker Ozzie Guillen FlexBase Jersey , also inked a tie-up with Microsoft to roll out the new operating system in China.


The upgrade will be free of charge, covering all computers, both genuine and non-genuine, said the press release, signifying Microsoft's attempt to gain a larger foothold into the Chinese PC market with pirated software.


A January report by news portal tech.qq Nellie Fox FlexBase Jersey , based on a survey of 31,110 Web users, showed that 36.8 percent of the participants used pirated Windows operating systems. Although 58.3 percent used the authorized edition, over 80 percent of them got the system preinstalled when they bought PCs instead of buying it separately later.


Analysts said that Windows users in China preferred pirated versions or were lazy with Windows upgrades, because they saw no need to embrace new Windows systems that usually cost hundreds of yuan but feature no distinguishing features compared to previous generations.


Windows 10's predecessor Windows 8 series did not have a warm market reception as Windows 7 did in China after making its grand entrance into the consumers' realm in 2012.


According to the survey Michael Jordan FlexBase Jersey , 26.6 percent of the participants use the Windows 8 series, well below the 53.6 percent who use Windows 7.


"Cooperation with the above-mentioned Chinese Internet companies can contribute to the market penetration of Windows 10 in China," Fu Liang, a Beijing-based IT expert, told the Global Times Wednesday.


Qihoo 360's latest full-year earnings report on March 9 revealed that the company's monthly active users in 2014 was 509 million Melky Cabrera FlexBase Jersey , which reportedly accounted for 96.1 percent of China's antivirus market.


With the help of its partners, Microsoft can also save itself some labor and bandwidth investment in moving Chinese users to Windows 10, said Fu.


Fu's opinion was echoed by Zhang Yi, CEO of Guangzhou-based iiMedia Research, saying the win-win cooperation will allow the Chinese firms to win some new users by offering free upgrades as well.


Zhang told the Global Times Wednesday that slow Windows upgrades on the PC front in China should not be Microsoft's major concern as the US software veteran should worry more about how to extend its presence into the promising mobile sector.